I’m looking for a consistent marketing plan.

MFM says . . .

Begin by laying out a monthly calendar. Identify the seasonal peak volume periods. Create a promotion for each of those periods. Select other relevant time periods when volume has a natural opportunity to increase such as just prior to holidays or just following holiday periods. Create a small promotion for each of those periods. Keep it simple the first year. Don’t forget to measure the returns on your promotions so that, over time, you can improve upon them.

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